Real engagement involves much more than just creating a hashtag.
While I understand he is frustrated, I think it’s over.
We’re in this political campaign, and the candidate is Uber, and the opponent is an asshole named taxi… We need what I call the Uber campaign manager.
Airbnb CEO Brian Chesky reveals his plan to “take over the travel world” in an exclusive interview with katiecouric.
After hearing Donald Sterling finally conceded to selling the Clippers, I (well we all did) learned that the #Clippers were bought by #SteveBallmer. Ballmer who happens to be the former (as of this year) CEO of #Microsoft. So after that, I then wanted to learn more about this man. And it so happens his legacy at Microsoft was tainted with his inability to keep up on trends and technology. So much in fact that the day his resignation was announced, Microsoft’s stock went up immediately. Ok, so all this to state the obvious, continue to build brand loyalty and reinvent yourself like…..#AirBnB folks are doing here. And according to my mom (Teresa Kilbane) black People have opened up their homes to strangers for dinner for decades but that is another post about turning your passion and culture into a lifestyle and profession….or someone else will.
People don’t trust institutions like government or even brands the way they used to… people trust each other, peer-to-peer. They want what is good for their communities, and the community at large. This leads to an emphasis on values over just value. Companies have started to internalize this and communicate it.
"If I don’t hear from you, by tomorrow… I hope you come back, and learn from your mistakes. Come back a man, tell your story to these black and brown kids in Compton. Let ‘em know you was just like them, but you still rose from that dark place of violence, becoming a positive person. But when you do make it, give back, with your words of encouragement, and that’s the best way to give back. To your city… And I love you Kendrick, if I don’t hear you knocking on the door you know where I usually leave the key. Alright? talk to you later, bye." #ASAP #Apr8 #commongroundfoundation #Mar29 #Take2
Apparently this brand strategy is still alive.Time Warner’s HBO, the premium cable channel that produces and airs “Game of Thrones,” has hired 10 hip-hop and Latin-music artists to rap about the TV series, which the network hopes will encourage more rap fans to watch the show.
ColorComm: Women of Color in Communications celebrated the new year with a networking reception on January 16. The event, held at the Embassy of Haiti, featured special guest speaker Karen Finney, the host of MSNBC’s Disrupt with Karen Finney. Paul Altidor, the ambassador of Haiti to the US, opened the reception with remarks encouraging guests and attendees to visit the embassy and learn more about Haiti.
Finney then went on to talk about the importance of women of color in politics. “It’s easy to forget that as women of color, that we have power,” she said. “Diversity is a conversation that needs to happen in politics and policy.”
Top photo: ColorComm executive director Whitney Stringer, ColorComm board member Marcia Dyson, Ambassador Altidor, Finney, and ColorComm founder Lauren Wesley Wilson
Former Facebook PR executive Brandee Barker is the subject of a recent New York Times article, "They want her on their side." Since leaving Facebook, Brandee has advised startups such as Uber, Airbnb, and Dropbox, and along with former PR heads from Twitter and Skype she’s the co-founder of boutique firm The Pramana Collective. Read more of her story here.