Real engagement involves much more than just creating a hashtag.
While I understand he is frustrated, I think it’s over.
We’re in this political campaign, and the candidate is Uber, and the opponent is an asshole named taxi… We need what I call the Uber campaign manager.
Airbnb CEO Brian Chesky reveals his plan to “take over the travel world” in an exclusive interview with katiecouric.
After hearing Donald Sterling finally conceded to selling the Clippers, I (well we all did) learned that the #Clippers were bought by #SteveBallmer. Ballmer who happens to be the former (as of this year) CEO of #Microsoft. So after that, I then wanted to learn more about this man. And it so happens his legacy at Microsoft was tainted with his inability to keep up on trends and technology. So much in fact that the day his resignation was announced, Microsoft’s stock went up immediately. Ok, so all this to state the obvious, continue to build brand loyalty and reinvent yourself like…..#AirBnB folks are doing here. And according to my mom (Teresa Kilbane) black People have opened up their homes to strangers for dinner for decades but that is another post about turning your passion and culture into a lifestyle and profession….or someone else will.
People don’t trust institutions like government or even brands the way they used to… people trust each other, peer-to-peer. They want what is good for their communities, and the community at large. This leads to an emphasis on values over just value. Companies have started to internalize this and communicate it.